If you are seeking employment, a career change, or even advancement in your current career field, the first thing you must do is prepare your résumé You probably already have a résumé and are quite comfortable with the content

Each of us sports around our very own, unique personal brand The many things that separate and identify us as individuals serve to become known as our personal brand

Competition for finding placement in the labor market of today is at an all time high As technology continues to evolve and the application of design and marketing elements becomes more creative, so must the new entrepreneur in making a first impression

You think that after all the time, effort, sweat equity and frustration you put into the preparation of your résumé, it will be received with open arms by the person or company representative you took the time to send it to You picture the “target” individual opening up the email or envelope with anticipation, and their eyes opening wide, impressed beyond belief as they take their first look at the result of your efforts