One of the major assumptions of SEP is that increased search engine traffic visibility will lead to increased traffic Search engine positioning should lead to capturing the right visibility that will drive the most qualified traffic to the site

A hugh graphic on the index page is attractive to those coming to your site, right Hold on a minute, what about those who don't have fast connections to the Web

Sooner later someone had to think, "Hey, what if we charge everyone who wants to be in our search engine and then make them pay every time someone clicks on their listing in the search results Why are we just serving search results for free, anyway

The practice of "cloaking" involves writing a server-side script that detects the IP address of the incoming search engine and serves it a Web page that is different from the one displayed to the general public The indexed Web page is hidden behind a stealth script, and when the user clicks on the listing in the search engine, he or she is automatically redirected to a client's site

Everyone hates the thought of statistics However, if you don't track the status at your Web site, you will never truly understand who is visiting your Web site and, more importantly, why

Search engines change their ranking algorithms from time to time A page in your Web site that earned a top ranking last week might drop in the rankings a few months later

If, as a Internet marketer, you expect to survive and be found, you need to learn how to: 1) place your pages in the high-traffic core, and 2) achieve a high ranking in the major search engines Otherwise, your sites will be like little islands in the sea: remote, inaccessible, and forgotten

It used to be that every search engine had a submission page (an "Add URL" interface) and all a Webmaster needed to do was to visit each search engine, find the link to the submission page, enter their Web site's URL, and be done with the process The search engines, however, responding to the many people who abused their submission interface, found it necessary to set undisclosed submission limits, watch the identities of the submitters, block many submitters, and even ban Web sites that submitted too frequently or too aggressively

There are many places in your HTML you can include keywords, but the Titles and descriptions are arguably the most important elements of your Web site These places are not the most important in terms of their ability to improve rankings in the search engines, or in terms of the search engines algorithm, but are most important in terms of their ability to compel someone to visit your Web site

There are so many issues to consider when selecting a domain name Most companies are not aware of all of these, and they choose poorly