This
article provides details on protecting your customer company logo
design's copyright.
What you need to know and how to protect your
logo?
Nobody likes to lose his or her business to someone else
who has conveniently copied their logo to use as own. In today’s
competitive world safeguarding your logo from plagiarism or trademark
infringement is one of the essential step that you can take to
protect your business brand identity.
Many people get
confused between copyright protection and trademark protection as the
same thing. Though intention of both is to protect your brand
identity, here the copyright protects the logo whereas trademark
defends the logo and slogan used in the marketing campaign.
US
copyright office mandate says that copyright shelter may be usable
for logo artwork that has sufficient paternity and this means logos
which are designs of commonly symbols like variations in fonts cannot
be protected by copyright laws.
You need to understand what
does sufficient authorship means, that the logo should have a certain
degree of creativity and innovativeness attached to it. For example,
if you are using a logo picked out from an online free to use source
or word clipart directory then your logo would not be applicable for
copyright protection.
To ensure the copyright protection for your logo you must take following steps
Do
not forget to mark your work as copyrighted:
You
need to take care in marking your logo as copyrighted material to
avoid any ignorant mistakes on the part of others because this will
help you to warn other businesses or individuals about consequences
of deliberate copying.
Joint
ventures:
If
your company is having a joint venture or collaboration with another
company then you should agree or clear certain things in advance such
as who will take charge of the logo if one partner leaves the
company.
Do
not forget to register company's logo:
You should register your company's logo and other work like
promotional material that you want to secure against fraud with the
copyright services. It is advisable to make registration even before
the launch of the company because this process only requires you to
fill up few forms.
Backup
your claim with enough proof:
You should back up the application documents of registration
process for securing the company logo as proof that talks about the
work for designing the logo progressed because this makes the logo
unique.
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