The SEO Do's and don’ts helps in the proper optimization without falling into the chances of breaching the search engine rules and getting penalized. Many people focus Google for SEO as it is very popular. Similar guidelines apply as well to the other search engines like yahoo and Bing.

SEO Dos:
You should feed Google and other search engines what they are looking for. Always use reputable and strong techniques that Google and other search engines recognize. SEO is very effective internet marketing technique but you should remember it is an on-going process not an event.

It is worth the efforts because the Return on Investment is substantial. The organic conversion rate from SEO effort is as high as ten times the rate from PPC and it is definitely profitable as it is much cheaper than PPC.

There are two kinds of optimizations:

1. On-site optimization and

2. Off-site optimization

The On-site optimization consists of going through the website and continuously optimizing it over the time with keywords since search engine indexes website on those keywords. It requires optimizing tags like title tag, Meta keywords, Meta description, heading tags, Alt tags and anchor tags. While updating website you need to take care in balancing the keywords against conversion rates.

The SEO Off-site optimization aims for going off your website and attracting search engine to your website on high authority as well as high traffic websites that has been highly praised, mostly focusing on free and paid directories that most of people are constantly scanning. These directories can help to get your website quickly indexed in search engine like Google.

Next step is to keep pushing up the ranking by continuously developing quality inbound links to your website. To do so, regularly visit to search engine friendly directories that drive the website popularity and also get links from websites that have higher authorities and make them linked to your website but you need to make sure that they are relevant to your business niche.

SEO Don'ts:

Now look into what to avoid when optimizing your website. You should be aware of the Black Hat SEO techniques because they tricks search engines in order to push website high in the organic rankings.

You should avoid these techniques as there is high risk of being penalized and thrown out of the search engine result pages.

These techniques were useful in the past and now it is not entertained by Google anymore as its search algorithm are constantly changing to detect such kind of illegal links.

Google has published webmaster quality guidelines that indicates list of activities that are against its guidelines.

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